Revenue is the lifeblood of any business, regardless of the industry or service. One of my managers in the corporate world used to say, “A healthy top line covers a lot of sins”.
Assuming you are profitable (you’d be surprised how many companies don’t really know!), focusing you and your team on meeting or beating your revenue goals (weekly, monthly, annually) will be the best use of your time, energy and resources. The rest of your goals will follow along naturally.